How to Write Articles : Publishing good quality articles at VipAbout.com for branding and marketing

Find your niche(s) - target your audience

Identify the niche markets which relate to your products or services. 
Focus on your expertise, and the niche market(s) that relate to this.

Do Keyword Research

Keyword research is an important step to wards clarifying what your audience, the target market for your expertise or products may be looking for. Because of this keyword research is an important step in determining which article pages are likely to attract visitors, and result in an action on your website that you are trying to get visitors to focus on.
So, try to identify keywords which relate to your most desired response.

Content has a cumulative effect.

For personal branding, the content you produce has a cumulative effect.
If web searchers find one of your articles, they may read that article, find it informative or be interested in you as an expert in that field.

What happens next is important to you. In several instances, the web viewer may do another search on your name, in order to see what else you have done, with the view to identifying if you are one of the providers for the information,  expertise, or product that they are looking for .

They may stumble upon a different article, one of your videos or your blog posts, and click through somewhere else entirely than the initial encounter.

After reading your article, they may search on twitter or facebook and/or other social media and become a follower or a fan, networking with you more directly.

Hopefully you will have generated a lead, which is actually sourced indirectly from the original article they found you on.

The real power of content marketing is in building this type of linkage and pathways, to help people find you on the web.

Writing and publishing an article at VipAbout.com can assist in this branding and marketing process, both for companies and individuals.