Is money spent on promoting your website wasted?

Some purists around the web believe that webmasters should not spend money on advertising, either for online or offline promotion for their  website promotion.

Yes, there are many cases where web sites have become popular without any money at all spent on advertising.

Is money spent on promoting your website wasted?

Some purists around the web believe that webmasters should not spend money on advertising, either for online or offline promotion for their  website promotion.

Yes, there are many cases where web sites have become popular without any money at all spent on advertising.

In many cases these sites were established when there were much lower levels of competition within many niches. Good luck to the owners of these successful sites.

However, times change and many web site owners are finding enormous levels of competition in many niches.

So, lets look at some of the mechanisms available for web site advertising here you can start out small. With these promotion methods site owners can build the level of expenditure if and when they believe further advertising expenditure on that mode of promotion could be good value.

This article is the first in a series which discusses alternative paid promotion techniques for websites. These advertising techniques could be used to improve search engine rankings,  traffic generation or making your site more visible.

Starting with small promotional expenditure and monitoring the success of your advertising effort you maximise the effectiveness of your promotion with each of the methods of promotion. Testing and monitoring performance will help you maximise the benefits of your paid website promotions.